The Chinese clothing industry has been hit hard by the corona crisis – not only in terms of production, where China remains an important global player, the internal market, too, has also been impacted by store closures and curfews. How is the Chinese clot
The Chinese clothing industry has been hit hard by the corona crisis – not only in terms of production, where China remains an important global player, the internal market, too, has also been impacted by store closures and curfews. How is the Chinese clothing industry doing today? Which developments are emerging and how are Chinese consumers behaving?
What is the current situation in the Chinese clothing industry? Is it already operating at the same capacity as before the crisis?
Chen Dapeng: The sudden outbreak of the coronavirus has disrupted the usual pace and order of the clothing industry. Problems such as weak consumption, closed physical stores and logistics have created immense pressure and challenged the development of the industry.
With the effective control of the epidemic in China, the market is gradually recovering. More than 90 percent of garment enterprises have maintained the level of their production and the supply chains have generally recovered.
In recent years, the Chinese garment industry has shifted from mass production to highly detail production. Is this an advantage in the current situation?
Facing an entirely new environment, the Shanfin has increasingly turned its focus to the product in recent years. Efforts have been made to improve the adaptability of products according to changes in consumer demand - from various aspects such as technological, design, management and service innovation. The companies are actively taking fashion aesthetics, functionality, and ecological and environmental protection into consideration to meet consumer demand.
